Economy Energy has launched a new affordable mobile phone proposition that beats other brands on price and rewards customers with free monthly bundles.
The independent energy supplier has extended its value for money, simple offering to take on the pay-as-you-go mobile market with its new business, Economy Mobile.
Economy Energy is one of over 20 independent energy suppliers set up to challenge the market and offer more affordable prices than the Big Six. Since it was formed five years ago it has saved customers well over £12million on their gas and electricity bills. It is now aiming to create savings for customers with affordable mobile packages.
Economy Mobile offers five simple bundles including minutes, texts and data, with prices starting from £5 increasing to £20. When compared with other providers, Economy Mobile comes out on top for value. A £10 bundle will provide customers with 500 minutes, unlimited texts and 1GB data. This package exceeds those offered by EE, O2 and Vodafone for the same price.
Although Economy Mobile will be available for customers and noncustomers of Economy Energy, those who use both services will benefit from monthly rewards. Energy customers can request a free sim card which will include a complimentary £5 bundle. This bundle will be renewed every 30 days meaning customers can receive up to £60 free credit over 12 months. Additionally, users will be on the UK’s fastest and most reliable network with 4G coverage at no extra cost.
In line with its overall brand aim of providing services in a way that is valuable and straightforward for the customer, those using Economy Mobile won’t be tied down to a contract or receive unexpected bills. They can also keep their existing mobile number.
Roaming charges have been kept simple too, with incoming and outgoing calls from Europe and the USA priced at 10p. Texts are also charged at 10p and data at 15p per 1MB.
Customers will also have the benefit of a dedicated UK-based customer contact centre with knowledgeable advisors available to answer any queries.
Pay-as-you-go was at one time considered a cheaper option than contracts, particularly for people who don’t use their phone regularly. However, due to price hikes over the years, it has steadily become a costly option. In 2016, research from Money Mail found the cost of using pay-as-you-go mobiles has trebled since the first iPhone launched eight years ago.
Anthony Owen who heads up the mobile initiative at Economy Energy, said the affordable proposition was launched in response to the increasing cost of pay-as-you-go.
He said: “The general public are becoming a lot savvier when it comes to buying a new phone. Entering into a 24-month contract and bundling the cost of the device and price plan all in one is no longer the go-to option. It’s a well-known fact that you can save a lot of money through buying your phone outright and opting for a sim only price plan instead.
“We’ve spent a lot of time developing our mobile proposition to ensure it ties in with our goal of providing services that are easy-to-use while creating value for the customer.
“We’ve already managed to meet this commitment in the energy industry, significantly beating the Big Six on price. It felt like a natural progression to build an affordable mobile offering as this is another essential service for our customers and one that, in the current pay-as-you-go climate, can be very costly.
“We were really keen to reward our loyal customers which is where the free monthly bundle comes in. As long as your energy is with Economy Energy, you’ll receive your free bundle every 30 days which can build up to make a real difference to our cost-conscious customers.”
Economy Mobile officially launched on March 14. Customers can purchase top-up vouchers form anywhere with a PayPoint or Payzone logo. Full details of Economy Mobile can be found on the business’ newly launched website: www.economymobile.co.uk.